Social Media Marketing. Tips You Need To Know.

Of all the available options to drive traffic to a website, more and more marketers go towards social media to promote their products and services. One of the main reasons is that social media marketing actually works! And, the results are easy to monitor. Everyday more people invest some time to socialize on the popular networks, this is why it is crucial for all website owners to use some kind of social media marketing. One of the advantages of marketing on the social networks is how easy and affordable it is.

Once you have identified your target audience, it is just a matter of tapping into them. If you understand the basics, all you need to do is target the right crowd and get creative. This way, you’ll be able to make the most out of your social marketing efforts. Here are three easy-to-follow suggestions to get the social-ball rolling:

  • DO NOT SPAM and stay conservative when creating wall posts or sending emails to a large number of members. Remember that social networks are made up of a “community” of members and bad press travels fast in this circles. Instead, create trustworthy relationships with your “on-line friends” and use them as a great source for referrals. This will provide a bigger return in the long run. We’ve all seen the abusive on-line marketers that overload their target’s inbox and never fail to send the same email twice. Do you think they get a good outcome? I don’t think so. Take blogs as an example. Nowadays, blogging has been accepted as a must-do in the social media arena yet, most of them are used to spam, which will not give the best results. Instead of spamming, focus on building trust and establish relationships with people. This brings us to the next tip: Use Social media relationships to refer clients to you instead of trying to find possible clients directly from the social networks.
  • Once you have established a social circle on-line, you can make it more productive by channeling those relations into other other marketing campaigns that are located on other social sites. you can see this as a lead generation campaign on steroids, it doesn’t really matter what you call it. If you want to grab a share of this powerful medium this is the way to go.
  • Stay popular and avoid falling into the sea of regular users on these sites. You must grow your presence and allow your contacts to see that you are still there. If they see you around enough times, then they won’t forget you. To sum it all up, this short post opens out eyes to a new idea on social marketing. Grow your network, use it to get new leads and stay active and visible. If you implement these three simple tips, you’ll be able to to tap into how it can aid your with your internet marketing efforts…… @HattenDesign!

In The MIX: Creating The Right Website

Many people believe that making a website to generate money is easier than ever but, they are misinformed. Being able to be your own boss is a dream that many people are trying to achieve. More and more people are rushing to buy up domain names in the hopes of getting rich quick but, there is a lot more that goes into it above just having a website.

When choosing to develop a website you need to choose a web developer in Miami that can offer you the ability to design a website that will draw traffic to your site and help you to get your business up and running. You need to make sure that you are choosing the right type of website and not something that will be just like everyone else has.

If you have a Miami web designer produce your web site then you can get something that is professionally designed and looks great for the average consumer shopping on the internet. It is going to take a lot of effort in order to generate money from your website but, with the help of a web developer in Miami you can achieve the look you are going for.

In order to have success in the online market you need to know what you are doing in a technical sense. This is where the importance of hiring a Miami web designer will come into play. A Miami web designer can make sure that you are up to date with all of the latest technological advancements. The online market is full of competition and requires a web developer in Miami who knows what they are doing and can actively keep your site up to par with all of the competition.

There are a lot of popular sites that make you pay for their services or to access their website information and this is a good idea if you have a popular niche that you think may be productive and draw people into your site. You do need to have a professional site that is handled by a web developer.

Create a website that focuses on a specific industry. One that you have knowledge about is the best way since you have more information about the subject and can respond to customers concerns or questions accordingly.

Do your research and make sure that you know what the competition is offering. If you make the right choices you will be sure to receive great financial rewards for all your hard efforts.

.htaccess to Mask Errors on Your Website

The .htaccess file is a control file located in your webservers directory. This file is a very powerful file that can control access to certain files, restrict access to files, forward people in the event of errors, and many more useful features for webmasters!

One of the most embarrassing things for a webmaster is to have a website with dead links, bad URLs, and error messages when the user surfs through your website. Using the .htaccess file you can help reduce how noticeable those errors are by quickly moving the user to a correct working location. This method of course doesn’t correct the underlying problem with your website, however it does help to keep your website looking more professional.

Common error codes that you want to try to hide from the user:

400 – Bad Request
401 – Authorization Required
403 – Forbidden
404 – Page Not Found
500 – Internal Server Error
501 – Not Implemented

The biggest and most common error by far is the 404 Error (Page not found), but all of these can be embarrassing and troublesome to webmasters. If an error occurs on your website you don’t want to lose that user. You may not be able to provide them with a link to the page they wanted, but you might get another chance if you redirect them to another page within your website.

Syntax for .htaccess file:

ErrorDocument ### index.php — Example of format
ErrorDocument 404 /index.php — Working example

In the second example, should a user request a page that no longer exists on your website, they will automatically have the index.php file loaded. This can be done for all of the error codes listed above and will help to hide and glaring mistakes in your website.

As I mentioned before, this is not a fix action for your website, but simply a mask. It’s very important to review your website logs and look for error codes. The goal is to have a good working website afterall!

11 Steps to Sticky Web Site!

An attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web.

The basics of a good web site are simple. Generally, if the purpose of your web site is to convey information, the emphasis should be on clear navigation and engaging text. If however, your purpose is to showcase a portfolio or develop a brand identity, then it will be more appropriate to limit the amount of text, and concentrate on the graphics.

However you define the purpose of your web site, following a few basic guidelines will keep your web site user-friendly.

Keep It Simple.

This is the most important rule of Web site design. Keeping things straightforward from a user’s perspective requires some thought and planning.

If people find it difficult to get into or move around your site, they may not stay for the show. Ditto if you make it difficult for them to contact you or place an order. A little research into what your visitors will be looking for when they click on your Web site will help keep them happy.

Make Your Links Clear.

An important part of keeping it simple is making your links clear. If you use icons or pictures for your links, be sure to give them text titles. It may sound boring, but your site visitors don’t want to waste their time trying to guess where to go next.

Also, make sure that your links are easily visible. Don’t make your visitors have to scroll across to find them. Typically, links are found across the top of the page, or vertically arranged on the left.

Use Straightforward Navigation.

Make sure your visitors always know where they are by providing a navigation bar or map on every page. Also, try to arrange your information so that it is never more three clicks away. Make it easy for your visitors to find what they’re looking for, and to get around your site.

Tell Them What to Do.

Web users like to know what’s expected of them. If you want them to order your product, sign up for a newsletter, or contact you – tell them. And then give them an easy way to do it.

Give ’em What They’re Looking For!

Your home page should include enough information about your site to let your visitor know they have found what they’re looking for. Nothing annoys users more than wading through click-thru’s, only to find that you don’t have the information or product they’re seeking.

Clear, engaging, value-driven content is essential to your web site’s success. Lame language and garbled grammar will ruin your professional image.

Minimize Download Times.

Big graphics, flashy animation, intricate images – they all take time to download. Take care when using whistles and bells. Again, consider your typical visitor. Will they have access to the latest technology? Or will they be dialing up from their rinky-dink home desktop? All the flash technology in the world won’t impress your visitors if they don’t stick around until the page loads.

Use Images Sparingly.

Images are a great way to add some pizzazz to a Web site. Too many, however, can detract from your site’s appearance or message, and they can make your site slow to load. Try using images that support and add value to your text, not as a substitute for information. Remember too, that although JEPG files are better for photographs, GIF files are quicker to download.

Avoid Unnecessary Forms.

This is especially relevant for e-commerce sites, but applies equally to subscription forms for anything. Long forms complicate the ordering process, and prospects may not be willing to fill in what they see as unnecessary details.

Color.

Use color with restraint in your Web site design. Too many colors may make your site look garish and incoherent. Stick to two or three complimentary colors to make a better impression. The same goes for textured or colored backgrounds. Often such backgrounds make text difficult to read, for example, a light blue background with yellow text or a black background with light blue text is virtually unreadable. (Don’t laugh! I’ve seen ’em both.)

Text.

Different browsers support different fonts, and not all the same ones. So that unusual lettering that you think looks so good as your font choice, may show up as indecipherable gobbledy-gook on your visitor’s screen.

But all is not lost. There are a few fonts (called “true type” fonts) that are common to all browsers. The ones most commonly used are Times New Roman, Ariel, Helvetica, and Verdana (which was designed specifically for the Web).

Also, allow plenty of “white space” on the page. Spaces give readers a visual break, and allow them to focus more fully on separate elements of the page.

Following these simple guidelines, or using them as a checklist for your existing web site, will save you time and money. More importantly, your site visitors will feel understood and appreciated. And that’s a good thing!

┬ęCopyright 2004. Collette Gillian dba bestWriter4U.com. All rights reserved.

About The Author

Collette Gillian is a copywriter specializing in Web content and Web copy with an emphasis on usability and results. She also helps her clients optimize the content of their Web sites to improve search engine positioning. Visit http://www.bestwriter4u.com for more helpful articles and information.

collette@bestwriter4u.com