Miami Web Design Optimizes Content

Miami Web Design understands that attracting and keeping traffic coming to a site involves more than simple attention to Miami SEO. While potential clients use Miami SEO to find a site, it is value in site content that will keeps them there. It is in content where they find the advantages of doing business with you. The ability to understand the value involved in combining excellent web design with Miami SEO that will make you site stand out among the competition. Web development that draws in prospects and converts them to customers does so by offering valued content. Value content means customers are more likely to keep coming back and sharing the value they find doing business with you to others.

Action Packed Headlines

Headlines that contain Miami SEO grab the attention of search engines. Headlines with action packed descriptions or phrases that catch a reader’s curiosity will draw them to clicking through to find out more. In ideal headline combines enough SEO for the search engines and enough information to wet your prospects desire to learn more.
What is In It for the Customer?
Content direction should focus on sharing how the customer can benefit from doing business with you, or purchasing your product. How can what you have to offer make the customer’s life easier or more enjoyable?

Share Your Enthusiasm

Write for your customer. Writing web content to impress search engines is boring! What you have to offer excites you –and it should! Share that enthusiasm by writing as though the prospect is sitting there in the room with you. Your company’s web design should always enthusiastically share your passion. Passion brings in profits as other come to share your enthusiasm.

Careful Construction

Put careful consideration into all phases of web development. After all, no website is only about product or services. A well-designed site is a reflection of the individual owner. Every step of web design and web development needs to withstand careful scrutiny assuring it represents you and your business in the best light.
Attract Attention but Be a Professional
Many things on the web these days draw attention. Take advantage of natural curiosity to capture the attention of your prospects, but always remember to do so as a professional. Action headlines, professional contented sharing benefits in an enthusiastic manner and careful attention to detail in all content will help your site rise to the top in sales conversions.

Are You Turning Visitors Into Customers?

Creating a website and getting thousands of visits is one thing, converting visitors into customers is quite another.

Most people think that setting up a website is a simple thing, and it is. Nowadays, there are a number of options to start a website in relatively no time. Whether you’re looking for a ready-made template, ready-made shopping cart or even a custom made website for your business, there are thousands of options to choose from and at very affordable rates. Continue reading

Internet Marketing Tips to Consider Before Going Online

It’s a rarity for businesses to not operate a website these days. Even small mom-and-pop shops that began long before the era of the Internet have gone digital, albeit some were a little more hesitant than others. But while launching a website – whether for a multi-national, billion dollar corporation or the local pizza place – may be easy, to have that website actively help grow the business is another matter all together.

Simply having a website (one among the ever-expanding billions) isn’t enough to earn a business any attention, promote its brand or grow its profit margins. Search engine optimization, the practice of making changes in different areas of a website so that search engines can help find and deliver targeted audiences to the site, is practically meaningless unless companies first consider several issues

The first issue to launching a successful site is determining the purpose of that site. Is a business looking to generate leads or sales? Is the site simply a branding tool, perhaps to promote a new line of products? It’s critical to decide what actions the site is supposed to encourage visitors to take. Say the website’s goal is to encourage visitors to call an office. Are there phones and staff ready to handle the incoming calls when the site delivers them? Having a call to action for website visitors but no follow through on the company side is just as bad as having no call to action in the first place.

Next, a business needs to take a serious look at who its audience is. This should have been decided when first developing a business plan, but maybe the demographic need to be tweaked for online audiences. Different demographics – Millennials vs Boomers for instance – approach the Internet in different ways and businesses should carefully hone in on the best prospects.

Finally, businesses need to realistically determine competition. While the audiences might be the same, the Gap is not necessarily competing with a local boutique in Raleigh, North Carolina. It’s important to consider geographic and business factors when determining true competition. Who is directly competing in the same market space, with the same products and looking to target a similar audience. While both the Gap and the boutique are clothing stores, they cater to different clientele and operate on much different budgets. At the end of the day, that local boutique cannot compete with the advertising budget of the Gap, so it should look to be competing with the other boutique across town.

Many of the aforementioned factors should already exist in a business plan or marketing plan. But it is easy to forget the basics when faced with the daunting task of implementing a successful website and SEO plan to promote it. There are several tools that exist to help a business determine the best keywords for its site, provide the traffic sources of its competitor’s site and grade the site on its content, trust value and more. Once the ground work is in place, successful, long term SEO and SEM strategies can be created.

Once a business has determined the site’s purpose, audience and competition, then it is time to consider website structure and website navigation. While both of these can be modified over time, based on consumer response and SEO results, it is important to design the website to be as fluid and easy to navigate as possible. The structure and navigation feed directly into the overall user-experience, which is a crucial thing to be aware of.

The website’s design should reflect its goals. If the goal is to sell a product, it should be evident from the home page and carry throughout the rest of the site. If the website was designed to generate business, it should have the proper tools to help convert visits into actions.

Perhaps there is a “Contact Us” form on every page, so the user doesn’t have to go looking for it back on the home page. Maybe the company’s phone number is strategically listed several times on a webpage, pushing the call to action even more.

A business’s website should make it easy for the user to conduct business. Pages that are complicated, difficult to navigate or cluttered detract from the user-experience, often causing users to leave the site altogether and finding another company to do business with.

While a site’s structure and navigation needs to be firmly in place before even beginning to create an SEO campaign to promote it, it is important to keep SEO practices in mind when developing the website. Creating each page as its own point of entry makes it easier for the search engine spiders to locate specific keywords and direct the user towards that page. If the website is structured appropriately, several pages may rank in the search engine in addition to the homepage. The more pages from the site that rank, the greater chance a business has of getting the interested user to reach its site.

Suppose there is a business that supplies restaurant furniture for chain restaurants. Its website should have a different page for each product that it sells- tables, chairs, counters, etc. Depending on how many products are in each category, the website could delve even deeper, creating pages for the different types of chairs – booth seats, stools, patio seating, etc. As the pages get more specific, so do the keywords. That way, should a restaurant owner be looking for stainless stéel bar stools, the search engines can automatically pull up that page of the website.

Search engine optimization is a long term process. There are many factors that contribute to the success of a SEO or SEM campaign. Some are easy to identify and others require careful analysis. But the first thing a business can do to help itself is to create a website that is well designed, structured and has a clear purpose.

About The Author
Nick Stamoulis is the President and Founder of Brick Marketing. With over 12 years of experience Nick Stamoulis has worked with hundreds of companies small, large and every size in between. Through his vast and diverse SEO, search engine marketing and internet marketing experience Nick Stamoulis has successfully increased the online visibility and sales of clients in all industries.

As a way to share his extensive knowledge about SEO and search engine marketing, Nick Stamoulis currently writes daily in his SEO blog, the Search Engine Optimization Journal (or SEO Journal) which has grown to become one of the top SEO blogs in the search engine optimization and search engine marketing industry.

Social Media Marketing. Tips You Need To Know.

Of all the available options to drive traffic to a website, more and more marketers go towards social media to promote their products and services. One of the main reasons is that social media marketing actually works! And, the results are easy to monitor. Everyday more people invest some time to socialize on the popular networks, this is why it is crucial for all website owners to use some kind of social media marketing. One of the advantages of marketing on the social networks is how easy and affordable it is.

Once you have identified your target audience, it is just a matter of tapping into them. If you understand the basics, all you need to do is target the right crowd and get creative. This way, you’ll be able to make the most out of your social marketing efforts. Here are three easy-to-follow suggestions to get the social-ball rolling:

  • DO NOT SPAM and stay conservative when creating wall posts or sending emails to a large number of members. Remember that social networks are made up of a “community” of members and bad press travels fast in this circles. Instead, create trustworthy relationships with your “on-line friends” and use them as a great source for referrals. This will provide a bigger return in the long run. We’ve all seen the abusive on-line marketers that overload their target’s inbox and never fail to send the same email twice. Do you think they get a good outcome? I don’t think so. Take blogs as an example. Nowadays, blogging has been accepted as a must-do in the social media arena yet, most of them are used to spam, which will not give the best results. Instead of spamming, focus on building trust and establish relationships with people. This brings us to the next tip: Use Social media relationships to refer clients to you instead of trying to find possible clients directly from the social networks.
  • Once you have established a social circle on-line, you can make it more productive by channeling those relations into other other marketing campaigns that are located on other social sites. you can see this as a lead generation campaign on steroids, it doesn’t really matter what you call it. If you want to grab a share of this powerful medium this is the way to go.
  • Stay popular and avoid falling into the sea of regular users on these sites. You must grow your presence and allow your contacts to see that you are still there. If they see you around enough times, then they won’t forget you. To sum it all up, this short post opens out eyes to a new idea on social marketing. Grow your network, use it to get new leads and stay active and visible. If you implement these three simple tips, you’ll be able to to tap into how it can aid your with your internet marketing efforts…… @HattenDesign!

What Does Your Website Say About Your Business?

QUESTION:
My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website? — Robin C.

ANSWER:
Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the cameras, brush the streamers and confetti from your hair and listen closely, because I’m about to answer for the millionth time what has become one of the most important and often-asked questions of the digital business age.

Before I answer, however, let’s flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the Internet, just after Al Gore laid claim to having given birth to the concept a few short years before.

I was giving a speech on the impact of the Internet on small business at an association luncheon in Montgomery, Alabama. My motto then was: Feed me and I will speak. I have the same motto today, but I now expect dessert to be included in exchange for the sharing of my vast wisdom.

In 1998, which was decades ago in Internet years, the future of electronic commerce or “ecommerce” as it’s come to be known, was anybody’s guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions, or from offline transactions that were the result of online marketing efforts.

So, Robin, should your business have a website, even if your business is small and sells products or services that you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. Thank you, drive through. Now serving customer number one million and one?

Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays there is very little that cannot be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

Internet marketing research firms predict that online revenues will range between $180 and $200 billion dollars in 2004. They also predict that the number of online consumers will grow at a rate of 30-50% over the next few years. These numbers alone should be enough to convince you that your business should have a website.

Let me clarify one point: I am not saying that you should put all your efforts into selling your wares over the Internet, though if your product lends itself to easy online sales, you certainly should be considering it.

The point to be made here is that you should at the very least have a presence on the World Wide Web so that customers, potential employees, business partners, and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

That said, it’s not enough that you just have a website. You must have a professional looking website if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick and mortar store, your website may be the first chance you have at making a good impression on a potential buyer. If your website looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

One of the great things about the Internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression and with a well-designed website; your little operation can project the image and professionalism of a much larger company.

The inverse is also true. I’ve seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them. You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don’t care if you are a one-man show or a ten thousand employee corporate giant; if you do not have a website you are losing business to other companies that do.

Here’s the exception to my rule: It’s actually better to have no website at all than to have one that makes your business look bad.

Your website speaks volumes about your business. It either says, “Hey, look, we take our business so seriously that we have created this wonderful website for our customers!” or it says, “Hey, look, I let my ten-year old nephew design my site! Good luck finding anything!”

Meta Tags – An Introduction

A long, long time ago? In a galaxy far, far away?meta tags were the key component to search engine rankings. Okay, it was about 2 years ago, but that’s a long time in the Internet galaxy. Although still relevant, the evil empire?er, Darth Google, has led a movement by the search engines to de-emphasize their importance. Despite this effort, meta tags are still important. They represent the only method for a site owner to exert some control over how pages are listed in search engine results.

What The Heck Is A Meta Tag?

Meta tags are html code blocks that “tell” a search engine what a particular site page is about. Meta tags are not visible on the pages of your site. You can, however, see them for most sites by clicking the “view” and then “source” tab on the Explorer Browser.

Meta tags can be difficult to explain, so let’s take a look at one of our client’s sites.

BusinessTaxRecovery.com is listed in the number 1 position on Yahoo and MSN if you do a search for “business tax articles.” The specific page is:

http://www.businesstaxrecovery.com/articles

The meta tags for this page are:

Business Tax Articles

The meta title is a critical factor in controlling where your site is listed in search engines. The title should consist of the keywords being emphasized on the page. In this case, we are trying to come up under searches for “business tax articles”. Since the page actually lists such articles, the meta tag is simply “business tax articles”.

Importantly, the meta title will be underlined in the search results. A search for business tax articles on Yahoo finds our client in the number 1 position. The link looks like this:

BUSINESS TAX ARTICLES [underlined] Business tax articles, IRS news and more. Turn overlooked deductions and credits into business tax refunds at businesstaxrecovery.com. … BUSINESS TAX ARTICLES. Business tax articles are added every week, so make sure to bookmark this page … www.businesstaxrecovery.com/articles.php

Meta Description Tag

The meta description tag appears under the title in the search engine results. Returning to our previous example, the meta description is the text that is not underlined. Essentially, meta descriptions expand on the meta title and give the search engine more keywords to consider.

One of the aggravating things about search engines is how they use meta descriptions. Most pick only certain sections of your description. When your link appears in the search results, the description may make little if any sense. Unfortunately, there isn’t much you can do about it.

Meta Keywords

Historically, meta keywords were the single most important factor to getting your site ranked under the correct keywords. How times have changed. Google doesn’t even look at them, while MSN and Yahoo give them little value. All and all, they are fairly unimportant, but you should still add them to your meta tags. If nothing else, it forces you to focus on the keywords you should have on the page.

In closing, every page of your site should have at least a meta title and description. Although their value has diminished, they are still an important factor in the search engine optimization process.