Seven Advantages Of Having A Custom Content Management System (CMS) For Your Website

1. Updates on your schedule
A custom CMS allows you to make changes, updates or additions to your website on your schedule, not at the web designer’s or web master’s convenience. A new idea for your website can go from your mind to the internet in minutes.
2. Increased Security
The larger the audience piece of software has, the larger the pool of hackers attempting to hack it. With a custom CMS, the audience is an audience of one, which is not an attractive target for most hackers. This makes your website more secure.
3. Greater Flexibility
A custom CMS allows you to add a page or even an new section to your website without having to complete redesign the navigation of your website.
4. Easier Updates
If you can use a word processing program you can use a custom CMS. Once you log in from a web browser, making changes is as easy as typing in the information. When the changes are complete, click the ‘Publish’ button and you’re done. The edits or additions to your website will be on the internet in 30 seconds.
This process also works with your pictures, movie files and sound. Changing or adding a multimedia element is as easy as editing written content.
5. Less Expense
A web designer can charge $150 an hour to make simple changes to your website. This is in addition to the money paid for initial web development. With a custom CMS, you can make these changes yourself and save that money. A web designer is useful for initial web design or database design but a custom CMS will let you make changes or updates to your website yourself.
6. Increased Ownership
A web designer knows web design but you know your business and the message you are trying to convey to your customers. A custom CMS allows you to tailor your message to your clients. A custom CMS also allows you to make the day to day changes that increase profits.
7. Designed with you in mind
CMS software has been a major boon to web designers but unfortunately most have a steep learning curve. With a custom CMS, you have software that is built for the way you work and your skill set. With a custom CMS you can make changes to your website without having to learn new software to do it.

Different Types Of Websites

When it comes to web design, there’s not such thing as “one size fits all” and with all the available options, making the right decision can be a confusing task. Whether you’re starting from scratch or renewing your web design look, there are many options to integrate functionality and advanced tools to your website. Here are a few…..

  • The BLOG almighty: A web-log can be a great addition to your site. Blogs provide a way to keep your site up-to-date with news, articles and communications. As you may know, blogging has become a crucial part in the search engine optimization process. In short, a blog is an inexpensive way to expand and add functionality to your existing website. Most blogs are free and the most popular blog scripts are WordPress, BlogSpot and Blogger. They offer great flexibility as well as free templates. If you want to customize the design to match your current look, we are always available.
  • Flexible CMS: A Content Management System allows you to maintain many aspects of your website. CMS have become very popular in the past years since they are very easy to update without having to pay someone all the time for website maintenance services. These types of website applications allow you to easily add videos, images and other types of content without much technical knowledge. The most popular CMS are Joomla, Drupal, OpenCMS, b2evolution, impressCMS,  DynPG, papaya CMS and WordPress. We also offer custom template designs for these CMS and even custom CMS creation. If you have a unique requirement, let us know and we’ll create a custom CMS based on your specific needs.
  • Shopping Carts: On-line stores are a great tool if you are selling products or even digital downloads like e-books or music. These types of websites allow you to keep your inventory, process credit card payments and maintain an on-line customer list. These e-commerce system can be maintained by anyone in your company. Add images, different product categories, offer discount coupons and many other custom options.

As you can see, there are many programs available to boost your visitor’s experience and enhance your website’s functionality. Feel free to contact us for customized services and for all you web development needs

Miami Web Design Optimizes Content

Miami Web Design understands that attracting and keeping traffic coming to a site involves more than simple attention to Miami SEO. While potential clients use Miami SEO to find a site, it is value in site content that will keeps them there. It is in content where they find the advantages of doing business with you. The ability to understand the value involved in combining excellent web design with Miami SEO that will make you site stand out among the competition. Web development that draws in prospects and converts them to customers does so by offering valued content. Value content means customers are more likely to keep coming back and sharing the value they find doing business with you to others.

Action Packed Headlines

Headlines that contain Miami SEO grab the attention of search engines. Headlines with action packed descriptions or phrases that catch a reader’s curiosity will draw them to clicking through to find out more. In ideal headline combines enough SEO for the search engines and enough information to wet your prospects desire to learn more.
What is In It for the Customer?
Content direction should focus on sharing how the customer can benefit from doing business with you, or purchasing your product. How can what you have to offer make the customer’s life easier or more enjoyable?

Share Your Enthusiasm

Write for your customer. Writing web content to impress search engines is boring! What you have to offer excites you –and it should! Share that enthusiasm by writing as though the prospect is sitting there in the room with you. Your company’s web design should always enthusiastically share your passion. Passion brings in profits as other come to share your enthusiasm.

Careful Construction

Put careful consideration into all phases of web development. After all, no website is only about product or services. A well-designed site is a reflection of the individual owner. Every step of web design and web development needs to withstand careful scrutiny assuring it represents you and your business in the best light.
Attract Attention but Be a Professional
Many things on the web these days draw attention. Take advantage of natural curiosity to capture the attention of your prospects, but always remember to do so as a professional. Action headlines, professional contented sharing benefits in an enthusiastic manner and careful attention to detail in all content will help your site rise to the top in sales conversions.

How To Boost Your Sales Dramatically Using Dynamic Back-end Strategies

Getting a customer is not easy.

Getting a visitor to decide that he or she wants to buy the product or service you’re offering, getting out their credit card and giving you their hard-earned money is not a piece of cake.

Most visitor’s to your Internet site, 97 – 99% of them if you’re lucky, will not buy your product. They turn away from your site, your offer…and they will probably never return. In other words – if you work hard, if you use the right techniques and if you’re talented maybe you’ll get 1 – 3 % of the people who visit your site to buy. But it’s not easy.

First you need to make sure you actually get enough visitors to your site. And if you use paid advertising, like pay-per-click search engines – this will cost you money. If you plan on getting visitors for free, this will take you time.

You need to make sure that your visitor is persuaded to buy. And if he or she won’t buy the very first time they visit your site, you need to get them to come back again later.

Getting a customer – a “first-time” customer – takes a bit of effort.

But the efforts are worth it. Because once you have that customer, he will be a valuable asset.. Your customer will become your main income source. Why? Because your already existing customers are much more likely to buy from you again and again.

By calling this “customer life-time value”, you’re putting a name to it. And a value. How much will your average customer buy from you over the next 10-15 years? Customer lifetime value. The online businesses that make the most money are the ones that know how to use their existing customer base to maximize profits.

I guess the old saying that you need to take care of your customer, is particularly true on the Internet.

I’ll give you an example.

A guy called John runs a site where he sells a product for $ 100. He gets a small amount of visitors – 100 visitors a day; that’s 3000 visitors a month. He manages to sell to 1% of his visitors, which means he sells for $ 3,000 a month. He gets 30 new customers a month.

After a year he’s earned $ 36,000 from his 360 customers.

His friend Neal runs a site, too. He gets 100 visitors a day and sells a product that costs $ 100 and manages to sell to 1% of his customers. 30 new customers a month; 360 customers a year. What a coincidence, right? Anyway, Neal has got a really nice product. A product people love. He also offers great customer service. Neal’s customers like him very much.

They wouldn’t mind buying from him again.

After his first 12 months online, Neal sends all his 360 customers an email offering a second product. A so-called back-end product.

This doesn’t take him long. After all, it’s just ONE email.

The second product is a little more expensive, it costs $ 300, but it is a product that his customers really need. A product they want. (He knows this because he asked them in a survey what product they would be interested in; what products they really needed.)

Since Neal is a great guy offering great products and excellent customer service, as many 30 % of his customers buy the second product. That’s 108 people.

Now here’s the interesting bit. The second product costs $ 300, which means that Neal has an additional yearly income of $ 32,400!

Look at the figures! Neal has doubled his yearly income just by selling a second product to 30 % of his customers. He hasn’t had to go to great lengths to get new customers, but he’s using his existing customers to double his profits!

John makes $ 30,000 a year, Neal makes $ 62,400.

And the one and only difference is that Neal sends out one extra email!

Neal still only gets 100 visitors a day. He still only gets 1% of them to buy his first product, but he offers them all a second, back-end product. He maximizes the profit potential of his customer base.

Strategies like “back-end offers” and concepts like “lifetime value” shifts the focus from the short sighted “take the money and run” strategy that is so much in use on the internet today. You’ve seen these sites all over. They only focus on getting a massive amount of traffic and then selling visitors an overpriced product that doesn’t deliver what is promised.

Customers feel fooled. Why would they ever want to buy from this salesman again?

The more successful sites focus on building a strong relationship with their customers. And your main goal shouldn’t be to make sure your customers are satisfied…you want them to be extremely satisfied. If you deliver the goods, your customers will trust you more. And if you have their trust, you can sell them anything.

Here are a just few pointers of how you can establish a great relationship with your customers:

1. Delivering a great product

Give your customers exactly what they want. And then some more. One of the best ways to get people to buy from you again and again is to only sell high quality products. If you ever consider selling a crap, overpriced product, ask yourself why you’d want to loose all that future income from your customers.

2. Responding quickly

When you run an online business, you’ll get a lot of email. People will ask you about all kinds of things, and they will expect answers immediately. Set up autoresponders to make sure they get a pre-written email the minute they send you one. Tell them that you’ve gotten their email and that you will read it within the next 24 hours. And make sure you do. When you’ve read it, always reply to them, even if you can’t answer their questions.

3. Taking care of customers after purchase

Too many online businesses forget about their customers once they’ve bought the product. And if they take the time to write to them again, it’s only because they’re trying to push another product. Don’t get me wrong, you want to push that second product, but consider at least pretending that you care about how your customer is doing. Sending an email doesn’t cost a penny. Why not send more emails where you’re not trying to sell them anything. In the long run, this strategy will make you sell more! Ask how they’re getting on with their product, give them tips, give them a free gift, congratulate them on their birthday etc. Care more, and you’ll sell more.

The bottom line? Think long-term. Realize that your existing customers will buy from you again and again if you just let them. Let them.

What about user experience in web design

It is critical to consider user interface creation when a website is being designed. It doesn’t matter if the site is a personal or business website. There has to be a user experience that makes the site easy to navigate and understand.

Navigation

The best customers experience starts with the navigation. People want to have menus leading them to the areas they need to go to. They don’t want any type of obscure menus that are difficult to navigate through. The interface has to be something that will allow people to see all the options that are on the site clearly. People that come to websites don’t like a lot of sub menus that don’t make sense and are out of place.

Uniform Fonts

A website that doesn’t have good font/typography will not be able to keep a lot of people navigating through it and much less coming back. This can become very distracting. Fonts that are too small to read and too big to be in order with the rest of the site can be tacky. The uniform fonts make it much easier for people to read the text and scroll up and down the site.

Developers can easily make mistakes during their web design process. It is better practice to use cascading style sheet to maintain a uniform appearance. CSS is one of the easiest ways to get things in order.

Color Scheme

Color schemes are important for the website interface. Visitors like to have a nice color blend to view. The plain sites don’t really have any type of appeal to get customers to return. A site that is colorful and delightful to see will be much more engaging. It makes more sense to have a website that pops and gets the attention of users.

Attractive Layout

Overall, an attractive layout is something that helps drive more people to the inner site. People are online doing more shopping, paying bills and researching general information. It is the sites with the attractive layout that really get consumers to look throughout and explore. People really have to be interested in a site in order to return and make continuous visits. Attractive layouts drive website flow.

Hexadecimal Color Notation on the Web

When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow.

Text

Colors can be specified according to their names, for example “yellow”, “green”, or “blue”. In many cases, these simple color names will work. But what if you want to specify a more sophisticated color like “cornflowerblue”? A particular browser may not recognize a particular color name. It’s more reliable to specify colors with an “RGB triplet”.

An RGB triplet specifies a color based upon the amounts of red, green, and blue, on a scale from 0 to 255, required to create the color. For example, to create the color cornflowerblue you need red=100, green=149, and blue=237. We could then specify the color of the text within a span using the rgb function as shown below.

Text

This will work fine with style notation, but what if you want to use straight html. Html doesn’t recognize the rgb function. In that case, you can specify color using “hexadecimal” notation. Whereas the decimal numbering system uses the characters 0 through 9 to get 10 values, the hexadecimal numbering system uses the characters 0 through f to get 16 values. (After 9 the characters a, b, c, d, e and f are used, as shown below.)

Decimal Hexidecimal Equivilants

dec hex

0 = 0

1 = 1

2 = 2

3 = 3

4 = 4

5 = 5

6 = 6

7 = 7

8 = 8

9 = 9

10 = A

11 = B

12 = C

13 = D

14 = E

15 = F

On first appearance, this looks pretty simple but you need two hexadecimal characters to represent all decimal values from 0 to 255. When you increment decimal 9 by 1, you change the 9 to 0 and put 1 in the ten’s place. When you increment hexidecimal F by one, you change the F to 0 and put 1 in the “sixteens” place. Sometimes it’s not easy to convert between decimal and hexadecimal in your head.

RGB Triplet for Cornflowerblue

color dec hex

red 100 64

green 149 95

blue 237 ED

We could then specify the color of text within a span using the hexadecimal notation as shown below.

Text

Note that when we indicate the use of hexadecimal notation by placing a pound (#) sign in front of the number, and we don’t use commas to separate the color components.

If it’s not easy to convert between decimal and hexadecimal in your head, then how do you do it? You can use a calculator that has a decimal to hexadecimal coversion function, or you can learn to think in hexadecimal. For example, what’s the next number after CE? That would be CF. what’s the next number after CF? That would be D0. Which hexadecimal number is higher 99 or B2? B2 would be higher than 99. It gets easier with experience.

Here’s Java Script code for a simple decimal to hexidecimal color converter

function convert(decvalue)

{

var num = parseInt(decvalue);

if(num >= 0 && num < 256) { var hexnum = num.toString(16); alert(“#” + hexnum); } else {alert(“Error!”);} } It’s important to use hexadecimal notation to specify colors when you use DHTML with visual effects, because to create a dynamic color change you have to increment or add a value to a color. The vast amount of color specification on webpages is in hexadecimal notation, so it would be wise to become familiar with it. Copyright(C) Bucaro TecHelp. Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and the resource box below is included. About The Author To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit bucarotechelp.com. To subscribe to Bucaro TecHelp Newsletter visit http://bucarotechelp.com/search/000800.asp

.htaccess to Mask Errors on Your Website

The .htaccess file is a control file located in your webservers directory. This file is a very powerful file that can control access to certain files, restrict access to files, forward people in the event of errors, and many more useful features for webmasters!

One of the most embarrassing things for a webmaster is to have a website with dead links, bad URLs, and error messages when the user surfs through your website. Using the .htaccess file you can help reduce how noticeable those errors are by quickly moving the user to a correct working location. This method of course doesn’t correct the underlying problem with your website, however it does help to keep your website looking more professional.

Common error codes that you want to try to hide from the user:

400 – Bad Request
401 – Authorization Required
403 – Forbidden
404 – Page Not Found
500 – Internal Server Error
501 – Not Implemented

The biggest and most common error by far is the 404 Error (Page not found), but all of these can be embarrassing and troublesome to webmasters. If an error occurs on your website you don’t want to lose that user. You may not be able to provide them with a link to the page they wanted, but you might get another chance if you redirect them to another page within your website.

Syntax for .htaccess file:

ErrorDocument ### index.php — Example of format
ErrorDocument 404 /index.php — Working example

In the second example, should a user request a page that no longer exists on your website, they will automatically have the index.php file loaded. This can be done for all of the error codes listed above and will help to hide and glaring mistakes in your website.

As I mentioned before, this is not a fix action for your website, but simply a mask. It’s very important to review your website logs and look for error codes. The goal is to have a good working website afterall!

Password Safety

If you’ve been on the internet for any length of time, you’ve collected about a zillion accounts and their associated passwords. Personally, I have over 500 different active accounts all over the web and probably a thousand more inactive or unused accounts.

Most people don’t have anywhere near that number, but I’ll bet you have at least a couple of dozen. Let’s see, you’ve probably got an account at your bank’s website, a few credit cards, egroups, perhaps a few webrings, your ISP, email, hotmail, perhaps AOL, and a few others that you don’t use as often.

If you are like most people, you cannot even come close to remembering it all. In fact, a lot of people simply create the same account name and password everywhere … and that’s extremely dangerous.

Let’s say a hacker figures out your AOL account and password. If every other account that you own has the same username and password … well, you get the idea. Now all he has to do is figure out where you have accounts … but he could just try it at a number of say, banking sites or credit card sites, and perhaps he will get lucky. You may make it even easier for him by mentioning your sites in your AOL emails or on your web site.

So how do you protect yourself? First, make sure your passwords are all different. Don’t use the same password on all of your accounts … and try and use a few different usernames if you can.

Next, be sure and choose some password that are not so easy to guess. Avoid names (husband, wife, kids, cats and so on), social security and phone numbers, addresses and anything else that someone could figure out if they knew anything about you.

Also avoid some common words. Did you know that the most common password is simply “password”. “God” is also common, especially amoung system managers. Avoid common words such as these.

All right! Now you’ve got all of your 30 or so accounts set up with different account names and different difficult-to-guess passwords. How are you going to remember them all?

Rule number one is be prepared for disaster. Write down all of your usernames and passwords in a notebook (yes, on paper). No, really. You need to do this because computers sometimes die, and when they do it’s at the worst possible time. You may not even have a backup, and if you loose all of your passwords you could lose a lot.

Keep this notebook safe, perhaps locked in a drawer. It’s probably a good idea to keep a copy in your safe deposit box – so someone can get to your accounts after you die, perhaps, or if you are in the hospital or something else happens.

Now keep a computer record also, which you will maintain more up-to-date. I like using a program called Password Tracker, although you could just as easily use Excel or even notepad. The idea is to record all of your account information as you create or change it. Password Tracker is great because it also gives you tools to enter the data for you.

Another good product is Gator (I use both Password Tracker and Gator) which can fill in forms and automatically log in accounts as you surf to them.

Be sure and keep backups of the Gator and Password Tracker databases … believe me, you don’t want to lose this information if you can avoid it.

By the way, I’ve learned to avoid the automatic account and password features of Internet Explorer. Why? Because there is no way to save, print out or get to the information. Thus, if the computer dies I lose my passwords with no way to recover. I don’t use Netscape much, but I would guess the same thing applies.

To conclude, use different account names and passwords for your various web sites. Record them on paper and store that somewhere safe. In addition, you can use programs link Excel, Gator and Password Tracker to save all of this information for you. Finally, and very importantly, be very prepared for disaster.