Of all the available options to drive traffic to a website, more and more marketers go towards social media to promote their products and services. One of the main reasons is that social media marketing actually works! And, the results are easy to monitor. Everyday more people invest some time to socialize on the popular networks, this is why it is crucial for all website owners to use some kind of social media marketing. One of the advantages of marketing on the social networks is how easy and affordable it is.
Once you have identified your target audience, it is just a matter of tapping into them. If you understand the basics, all you need to do is target the right crowd and get creative. This way, you’ll be able to make the most out of your social marketing efforts. Here are three easy-to-follow suggestions to get the social-ball rolling:
- DO NOT SPAM and stay conservative when creating wall posts or sending emails to a large number of members. Remember that social networks are made up of a “community” of members and bad press travels fast in this circles. Instead, create trustworthy relationships with your “on-line friends” and use them as a great source for referrals. This will provide a bigger return in the long run. We’ve all seen the abusive on-line marketers that overload their target’s inbox and never fail to send the same email twice. Do you think they get a good outcome? I don’t think so. Take blogs as an example. Nowadays, blogging has been accepted as a must-do in the social media arena yet, most of them are used to spam, which will not give the best results. Instead of spamming, focus on building trust and establish relationships with people. This brings us to the next tip: Use Social media relationships to refer clients to you instead of trying to find possible clients directly from the social networks.
- Once you have established a social circle on-line, you can make it more productive by channeling those relations into other other marketing campaigns that are located on other social sites. you can see this as a lead generation campaign on steroids, it doesn’t really matter what you call it. If you want to grab a share of this powerful medium this is the way to go.
- Stay popular and avoid falling into the sea of regular users on these sites. You must grow your presence and allow your contacts to see that you are still there. If they see you around enough times, then they won’t forget you. To sum it all up, this short post opens out eyes to a new idea on social marketing. Grow your network, use it to get new leads and stay active and visible. If you implement these three simple tips, you’ll be able to to tap into how it can aid your with your internet marketing efforts…… @HattenDesign!