In addition to making sure that the design and web-tools on your new site are effective and easy to use, you also need to consider what your website is going to be called and how people are going to be able to find it online. This name for your website is referred to as a “domain name”.
Domain names are the part of your web address that comes between the “www.” and the suffix that you choose, be it “.com”, “.biz”, “.org”, etcetera. This is how people are going to remember your website, and come back to it time and time again.
If you choose the wrong one, you may end up shooting yourself (or your company) in the foot, as you will not be able to effectively attract new customers and clients to your website.
But what makes finding the perfect domain name difficult these days is the fact that all of the very simple ones are taken. If you have a used car dealership in Akron, Ohio, you are never going to be able to register a name like “cars.com”, or “usedcars.com”, because names like this will either all be taken, or will be extremely expensive to buy. Instead, you must think of something more innovative.
If the name of your car dealership is short and easy to spell, then this would be a great domain to register. But if your dealership is named Kowalcyk’s Lot or Nguyen Cars, you might not be able to count on the public to find your website if it uses those hard-to-spell names.
So what is the solution in a situation like this? Often, the best thing to do is find a simple combination of words that will stick in the public’s consciousness, and be easy to spell. Try something like akroncars.com, yournewcar.com, or buyusednow.com.
Depending on how basic the combination is, the domain name might have already been purchased by someone who is “sitting” on it, trying to sell it to prospective buyers. Try to avoid this situation if you can. For example, buyused.com might go for a high price, while you can purchase buyusednow.com at a more reasonable rate.
About the Author: Henry Cook – Find out what domain names are still available and act now before they are gone. Check out networksolutions.com for more info.